Difference Between a General VA and an Executive VA

Which One Do You Need (or Want to Become)?

The world of virtual assistance is growing fast—and for good reason. Business owners and entrepreneurs are realizing the power of outsourcing, while skilled professionals are discovering the freedom and flexibility of working remotely.

But here’s the catch: “Virtual Assistant” is a broad term. And within it, roles can vary drastically.

One of the most common distinctions? General Virtual Assistant (GVA) vs. Executive Virtual Assistant (EVA).

Whether you're hiring or considering a VA career, understanding the difference can help you make the right decision.

What Is a General Virtual Assistant?

A General VA is the go-to for everyday business tasks. They handle time-consuming duties that free up a business owner’s time so they can focus on high-level strategy or client work.

Typical Tasks of a General VA:

• Email and calendar management

• Data entry and database updates

• Scheduling meetings or travel arrangements

• Basic social media posting or monitoring

• Customer service responses (e.g. responding to inquiries or DMs)

• Research and admin support

  
  

Ideal For:

• Solopreneurs or small business owners

• Startups looking for affordable, foundational support

• New VA clients who want to start light and scale over time

  
  

What Is an Executive Virtual Assistant?

An Executive VA goes beyond basic tasks. They serve as a right hand to CEOs, founders, or executives—handling not only administrative work but also acting as a strategic partner in the business.

Typical Tasks of an Executive VA:

• Inbox and calendar management with decision-making authority

• High-level client communication on behalf of the exec

• Project and team management

• SOP (Standard Operating Procedures) creation

• Strategic planning and meeting preparation

• Acting as a liaison between the exec and internal/external stakeholders

  
  

Ideal For:

• Busy executives and high-level entrepreneurs

• Teams needing a VA with leadership, discretion, and autonomy

• Fast-growing businesses that require smart delegation

  
  

Key Differences at a Glance:

Category	General VA	Executive VA
Scope of Work	Task-based support	Strategic and operational support
Level of Autonomy	Needs direction	Works independently with minimal guidance
Decision-Making	Follows instructions	Can make decisions on behalf of executive
Clientele	Solopreneurs, startups	CEOs, executives, fast-growing teams
Experience Needed	Entry-level to intermediate	Advanced, with prior administrative or EA experience
Pay Rate	Lower to mid-range	Higher-tier, premium services

So… Which One Should You Hire (or Become)?

• If you're just starting out or need help with routine tasks, a General VA might be exactly what you need.

• If you're an overwhelmed executive or growing team leader, an Executive VA could become your secret weapon.

  
  

And if you’re a VA yourself, think about the kind of support you love to give:

• Do you prefer checking things off a to-do list and helping behind the scenes? GVA might be your sweet spot.

• Do you enjoy being in the driver's seat, managing operations, and solving complex problems? Then EVA is where you might thrive.

  
  

Final Thoughts

There’s no “better” type of VA—just different levels of skill, responsibility, and support. Whether you’re hiring or offering services, knowing the distinction helps set expectations, boundaries, and (most importantly) success.

Are you a business owner trying to figure out which VA fits your needs—or a VA deciding what path to pursue? Drop a comment or DM me, I’d love to help you navigate the next step.